No matter whether you are looking for designing labels for any wedding favors or for commercial products, it is important to get details right to prevent from reprinting or revising. The following are some of the useful tips that will help you stay on the right path for your next project of label designing.
Ensure to keep the container as well as product in mind
It is essential to fit a label or sildid to its container. Ensuring proper measurement is indeed one of the most important steps in designing the label. Moreover, when you have a new and exciting label design, it might sound fairly easy to jump on the design with just a single glace at the container. However, you will need to make sure that your label complements its shape too along with fitting on it smoothly.
It is even essential to consider the actual product that you want to show. For instance, you might want to make a label covering more of container for a product with opaque container or the one that isn’t much pleasing. On the other hand, you might opt for smaller label for an attractive product in transparent container.
Create unique and memorable labels
Packaging and label must be interesting and unique. It is essential to consider how label will ultimately be presented. Some of the high-end brands can be able to buy prime real estates, but most of products will likely appear along with the competitors in the store. So, you will require considering shelving, lighting, as well as presentation. The following are important questions to ask yourself that will make your design a great success.
- Will the target audience find it appealing?
- Does it accurately and clearly reflect brand and the product?
- Does the label you are designing stand out among the competitors?
The designers are normally advised to survey people that will be likely using the products to decide whether the packaging and labels appeal to them. You can invite people that you know for taking survey and ask clear questions on why they feel connected with packaging. Build up the questions to help you in understanding whether you have created suitable experience for target customer. You can ask the following questions.
- Do you prefer this design or other packaging?
- Does this label feel natural?
- Does it fit well into your lifestyle?
Use colors and textures to your benefit
Apart from shape and attractiveness, it is even important to consider the color for better presentation. Make sure that typeface you select for important information on package is readable even from a distance. A reflective or metallic label may seem to be attractive, but it may be a bit more difficult to read the metallic lettering when paired with textures and colors.
Rustic looking labels can be ideal for the botanical products as well as the ones made from recycled materials. It is even essential to consider psychological interpretation of the color when it comes to designing packaging or labels.
Dennis Beard has written this blog post. If you are still not sure on which sildid shape or color to choose, let their experts guide you about different options. Visit their website and know what you need to do to get optimally printer labels and packaging, according to your products requirements!